Chief Marketing Officer

Yer: İstanbul, Türkiye
URL: http://www.kurdele.com

Overview:
Turkey’s first-to-market e-commerce company is looking for a Chief Marketing Officer to drive traffic and customer growth by planning, buying and optimizing advertising. This individual will make offline and online an integral part of brand positioning campaigns and will work with partners to boost overall branding exposure.

Job Description:
– Work with 3rd party media agencies to design and coordinate yearly media plan,
– Design and implement campaigns online, BTL and ATL strategies working with vendors and partners,
– BTL and ATL marketing strategy planning and implementation for television, radio, newspaper, magazines and other print media,
– Optimize digital marketing spend across channels including SEM, SEO, display advertising, and affiliate marketing,
– Responsible for loyalty program and segment KPI’s,
– Work with vendor partners to design and manage joint marketing campaigns,
– Work with product team to help define product mix,
– Manage social media presence including social media monitoring (Facebook, Twitter and company blog site), design and implement Facebook applications, manage social seeding and WOMM campaigns,
– Manage direct marketing initiatives including email marketing design and delivery, brochure distribution,
– Implement and manage Affiliate Marketing Program for Kurdele.com partners and eco-system partners,
– Implement and manage Corporate Sales Program,
– Overall sales and marketing budgeting, forecasting, strategy development, and team management.

General Qualifications:
– Must have at least 10 years of overall work experience,
– Online, BTL and ATL advertising planning, buying and marketing management experience is a must with a minimum of 5 years of work experience in the same or related field,
– Must have a working knowledge of Affiliate Marketing, SEO, SEM, WOMM, Seeding, display advertising; AdWords Certifications is a plus,
– Must know how to analyze and interpret search engine analytics to improve website functionality and conversion rates,
– University degree in Marketing or related field is required; an MBA is a plus,
– Must speak and write in English fluently as this person will work directly with the CEO.

Suggested Qualifications:
– Previous work experience in a startup businesses and creating a brand from scratch is a HUGE plus; should be motivated by working in an entrepreneurial environment,
– Retail and e-commerce experience a HUGE plus
– Some outside sales experience to manage Affiliate Marketing Program and Corporate Sales Program,
– Must have an interest in the internet, e-commerce and in new technical innovations,
– Strong analytical skills and a keen interest in anything numerical,
– Expecting candidates to have excellent communication, presentation and writing skills,
– Male applicants should have the military obligations completed.

Başvuru Şekli: To apply, please write to ik@kurdele.com and include “CHIEF MARKETING OFFICER” in the subject heading.

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